Are you ready for long tail keywords? 30% increase in traffic: SEO free tools

Inflow to the site by keyword search leads to attracting customers, which is important in managing the website, and all service personnel are working on SEO ( search engine optimization). Controlling SEO can be said to be the key to attracting more customers. In this article, we will explain long-tail keyword SEO measures for large-scale databases such as recruitment and real estate.

What is a long tail keyword?

Long-tail keywords are keywords that have a low number of searches among search engines and are searched by those who are looking for niche information .

For example, the keyword “part-time job” has an abstract and broad meaning, while the keyword “Izakaya part-time job opening” with the word “tail fin” has a clear search intent. These are called long tail keywords (small words).

Keywords that should be targeted for SEO can be broadly categorized into three types according to search volume.

Keyword type feature Benefits of doing SEO
big keyword Domain power and media influence are necessary for high ranking You can rapidly increase the number of inflows from search
middle keyword Intense competition with content from other companies Increase traffic from search
long tail keywords Niche information that is easy to get high rank is required User needs are clear and easy to match, leading to CV

Keywords with high search volume such as “part-time job” and “izakaya” are called big keywords. On the other hand, “long tail keywords” have less inflow in proportion to the search volume, but they can be said to be keywords that are easy to get high rankings. The advantage is that the search words can be narrowed down, so it is easy to match user needs and CV (conversion) is easy to increase .

On the contrary, the disadvantage is that the search volume is low, so more keyword measures are required. It is an image that complements the small inflow of each one with a number.

Since the characteristics and benefits differ depending on the search volume of the keywords to be addressed in this way, it is important for SEO measures to strategically decide which zone the site you are managing will focus on.

It is said that database- based websites are suitable for dealing with long-tail keywords because they require a certain number of keywords .

Recruitment, real estate, EC sites… What are database sites?

Database -based websites are websites of the following genres (industries) .

  • Human resources (part-time job, job change, dispatch)
  • Real estate (rental, detached house, condominium, custom house)
  • Mail order related
  • Search site for travel, tours and hotels
  • Used car search site
  • Search site for facilities (schools, schools, ceremonial halls, etc.)
  • Video/news content site

What is unique is that you can create multiple pages by combining places and colors, such as “Shibuya station part-time job once a week”, “Shinjuku station part-time job once a week”, “T-shirt men’s white”, and “T-shirt ladies’ white ” These genres tend to have a large number of contents due to the characteristics of the services they handle, and inevitably the number of long-tail keywords to be picked up is also large.

If all keywords are dealt with manually, it will not be possible to plan and execute an overall strategy or analyze and improve the site. However, for effective web marketing , SEO measures for long-tail keywords with high CVR are essential.

Database- based sites want to take measures against long-tail keywords, but they are likely to face a dilemma because they do not know the realistic resources and methods, and the following issues can be seen.

Issues faced by database site operators

Database- based sites are prone to the following three issues, which often cause problems for SEO staff.

  • We are at a dead end in dealing with a huge amount of keywords
  • Inability to deal with duplicate pages and low-quality pages
  • SEO people are too busy to get around

These three points are problems that SEO staff of database sites tend to have, and they are also problems that must be solved in order to maximize the results of the site. Let’s take a closer look at each challenge.

We are at a dead end in dealing with a huge amount of keywords

Database -based websites have a huge amount of content to post , so there are more long-tail keywords to deal with than regular websites .

Therefore, it is difficult to afford to properly manage the quality and quantity of content , or to promote sufficient SEO measures. As a result, there is a current situation that we are not able to start sufficient SEO measures because we are so busy with measures for long tail keywords.

Inability to deal with duplicate pages and low-quality pages

Duplicate pages are pages that have almost the same content with only a different title , as shown in Figure 1. Low-quality pages are pages with thin content (low quality), such as 0 search results as shown in Figure 2 .

Duplicate pages and low-quality pages are not only not evaluated by Google , but the more duplicate pages and low-quality pages , the lower the evaluation of the entire site , so this problem is a big problem for site operators.

SEOs are too busy with the long tail

In addition to the two problems mentioned above, the person in charge of the site can reduce man-hours for various tasks. “I want to do long tail keyword measures, but I can’t…” is the real intention of the person in charge of the site.

In order to achieve results with SEO measures, it is necessary to analyze existing content and user leads, repeat verification and improvement and work for the future .

In order to solve these problems, isn’t it necessary to have a “reassuring ally” to deal with long tail keywords on database sites ?

“Keyword Match” that can automatically prepare a long tail countermeasure page

One way to solve the problem of long tail keyword countermeasures is to introduce a tool that supports them.

*”Keyword Match”* is a reassuring ally that automatically prepares keywords and pages and solves duplicate/low-quality page problems. Now let’s talk about keyword matching.

What keyword matching can do

Keyword Match is a support tool that we would like you to introduce to database- based websites that do not have sufficient SEO measures.

While automatically checking the page quality (duplicate/low quality), you can prepare countermeasure pages one by one for long tail keywords.

Since Keyword Match supports such work, the man-hours of the SEO staff are reduced, and they can concentrate on future work such as verifying and improving existing content .

What keywords are you targeting?

Keyword Match will help you create content for a huge number of long-tail keywords . For example, the following keyword pages are generated.

 

The figure above is just one example , but for example, there are more than 9,000 stations nationwide . It takes a lot of cost and man-hours to manage and analyze these manually.

By using keyword matching, you can automatically generate content that matches these keywords , so you can increase inflows and CVs while reducing time costs and spend time on more essential SEO strategies .

How keyword matching works

Keyword Match has many features, but here are four that stand out.

Recommendation function

This is a function that automatically picks up and recommends products that users may be looking for when there is a shortage of products that match the keyword.

For example, if you set “Recommend partially matching products if there are few products that match the keyword”, it will automatically display products that meet your needs. You can increase sales by picking up the needs of users that you have missed.

Spelling variation search function

This is a function that automatically selects and displays products that have the same meaning even if they do not exactly match the searched keyword. For example, the keyword “Web” can be recognized as synonymous with “IT” and “Net”, and products containing the keywords “IT” and “Net” can be automatically displayed when “Web” is searched.

Banner/HTML display function

This function allows you to switch banners and HTML displayed according to keywords . The area link displayed on the screen can also be changed for each keyword, so it can be said to be an easy-to-use function.

Breadcrumb structuring feature

This is a function that automatically generates breadcrumbs based on long-tail keywords and supports content structuring. Structuring content and internal links are important points as part of SEO measures, but as the number of content increases, it is easy to get out of hand. It can be said that it is an essential function for database- based websites that tend to have a large number of contents .

Keyword Match Case Study

 

*Keyword Match has been installed on over 100 sites, of which over 90% have continued annual contracts. * It can be said that it is proof that the results are being realized.

We will introduce examples of “part-time job media” and “mail order media” that have already introduced keyword matching and are achieving results.

Examples of part-time job media

Arbeit Media increased the number of search users by 30% by introducing keyword matching . In addition, the number of content indexed exceeds 1 million due to the ability to create content .

Among long-tail keywords, we have been able to acquire users who are likely to lead to CVs by taking measures against niche keywords that combine three or more words, seasonal keywords that fluctuate in search volume depending on the season, and event keywords.

Examples of mail-order media

Keyword matching is also being used by medium-sized fashion sites that sell their own brand clothing. On this site, the number of users brought in by keyword matching increased by 200,000 per month, and monthly sales increased by more than 10 million yen .

Due to the characteristics of apparel products, users have detailed needs such as size and color. By picking up these as long tail keywords, it is considered that great results were achieved. In addition, creating pages for each event , such as graduation ceremonies and joining ceremonies , led to the sale of clothes that matched the TPO, and it can be said that the amount of sales increased.

Take measures against long tail keywords with Keyword Match!

Long-tail keywords are keywords that are likely to be directly linked to CVs, so if you are aiming to attract customers and increase sales from the web, you should take appropriate measures. If you can accurately read user needs from long-tail keywords and create content that meets those needs, you will have a high chance of getting a CV.

However, the number of long-tail keywords that database- based websites should pick up is enormous, so there is a limit to human SEO measures. If long-tail keyword measures are neglected, you will miss a lot of inflows and CVs.

By introducing a tool like Keyword Match that specializes in long-tail keyword SEO measures, you can increase the number of organic inflows and conversions while reducing costs and time .

On the other hand, if your genre doesn’t have many long-tail keywords, you probably don’t need a tool like Keyword Match that automatically generates content . Rather, it is more efficient to improve the quality of each piece of content and aim to improve content display and CVR .

Keyword Match is a tool that is recommended for services that say, “I have long tail keywords that I want to pick up, but I can’t get around to creating content. ” Why don’t you take advantage of it to increase the probability of getting a CV and appropriately respond to a wide range of needs ?

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