If you want to know a tool that allows you to easily create a website without knowing HTML or CSS, it is a good idea to use “SharePoint Online  provided by Microsoft .

It is especially suitable for creating internal portal sites and sharing files and information , and it is possible to launch and update websites relatively easily without programming.

In this article, we will explain the sites that can be created with SharePoint Online, the benefits of using them, points to keep in mind, and how to create them.

Table of contents

  1. What is SharePoint Online?
  2. Sites that can be created using SharePoint Online
  3. Benefits of using SharePoint Online
  4. Notes on using SharePoint Online
  5. Steps to create a site in SharePoint Online
  6. Can I create a site for external users?
  7. Choose a website builder that suits your needs

What is SharePoint Online

SharePoint Online is a tool for sharing files and information provided by Microsoft.

The purpose is to improve the efficiency of information sharing within the company, and the feature is that it is not limited to the role of simple cloud storage, and it is also possible to create an internal portal site that aggregates and transmits information for the company .

In the past, Google Sites, a completely free service provided by Google , was widely known as an internal portal creation tool.

However, Google Sites ended the provision of the old version in January 2023, and data migration work became essential for users to continue to maintain the site. Taking this opportunity, it seems that there are quite a few users who want to switch to other tools.

Sites that can be created using SharePoint Online

By using SharePoint Online, it is possible to create the following websites .

1. Team Site

A team site is a site for sharing information and files within a team , and is mainly intended for the following uses.

  • Track project status and keep information updated
  • Organize and collaborate on shared content
  • Connect with Microsoft 365 Groups to access team files and data

2. Communication Sites

A communication site is a site for disseminating information to a wide range of people without necessarily limiting the scope of information sharing within the company or team , and is mainly intended for the following usages.

  • Create department- and project-specific sites
  • Share company news, announcements and events
  • Communicating information to users outside the company

3. Hub Site 

A hub site is a site that acts as a relay point (hub) that links multiple sites together.

For example, even within the same company, there are many situations where “information for each department is scattered all over the company” and “file sharing locations are different for each project”.

In such a case, scattered information can be related to each other and aggregated into one, creating a place where internal members can easily refer to each other .

Benefits of using SharePoint Online

By using SharePoint Online, you get three benefits:

No knowledge of HTML or CSS required

The advantage of SharePoint Online is that even people who do not have knowledge of HTML and CSS can easily proceed with website construction work .

In addition to embedding text , images, and videos, it is also possible to embed internal calendars and BI tool dashboards, and display tasks with deadlines.

High compatibility with Microsoft Office

Since SharePoint Online is a tool provided by Microsoft, one of its advantages is that it is highly compatible with Microsoft Office.

For example, it is suitable for companies that use Microsoft Teams for daily communication within the company or frequently access Word , Excel , PowerPoint files, etc.

Can reduce site operation costs

By utilizing SharePoint Online, even people without knowledge of HTML and CSS can build and update internal portal sites .

Compared to outsourcing website construction and updating, the work can be completed in-house even by non-engineers , so the maintenance and management cost of the site can be reduced.

Overwhelmingly easy-to-use CMS with “edit as you see”|ferret One

In addition to a CMS that allows you to easily create and update service sites and landing pages by yourself, we have all the functions necessary for website operation such as access analysis and email distribution.

Notes on using SharePoint Online

Next, I will explain the points to keep in mind when using SharePoint Online.

Less customizable design

The first is the low customizability of the design. Site creation proceeds by first selecting a number of ” site templates ” that have been prepared in advance .

Therefore, let’s understand that creating a site using SharePoint Online is basically a way of “choosing a template that suits your company from ready-made templates” rather than “creating a design full of originality”.

Detailed access analysis is not possible

It is also necessary to keep in mind that detailed access analysis cannot be performed while creating and operating a site on SharePoint Online. The items that can be tracked are as follows, and it is a simple access analysis.

  • unique users
  • Number of site visits
  • Average usage time per user
  • popular content
  • site traffic
  • User device

Steps to create a site in SharePoint Online

From here, I will briefly explain the operation procedure for creating a site in SharePoint Online.

① Launch a new site

● STEP1. Log in to Microsoft 365

● STEP2. Select “SharePoint Online” from the application selection tool on the upper left

If you do not register a subscription in advance and install the application , it will not appear in the application list. Let’s check in advance whether there is a subscription registration.

● STEP3. Click “+ Create Site” on the start page

Select Team Site or Communication Site.

● STEP4. Give the site a name and enter a description

After entering the description, select privacy settings and click “Next”. Add site owners and members and click Done.

② Customize the appearance of the site

Next, I will explain how to change the appearance of the created site.

● STEP1. Click “Settings” for the site you want to change the appearance of.

Let’s go to the settings by clicking on “Change the look of the theme”.

● STEP2. Select the desired “theme”

After selecting a theme, you can change the site color.

(3) Add web parts to the site

You can also add images, files, videos, dynamic content , etc. to your site by using “Web Parts” .

● STEP1. Open the page where you want to add “Web parts”

Let’s proceed to editing by selecting “Edit” mode.

● STEP2. Click “+” on “Edit” mode

Click the + ( plus sign to add web parts to the page ) to display a list of available web parts. Select the ones you want to add and drag and drop them onto the page .

Can I create a site for external users?

By selecting “Communication Site” in SharePoint Online and launching a new website , it is not impossible to create a website for users outside the organization.

However, since the customizability of the design is low , it can be said that it lacks the ability to convey the originality of the company to the user.

And only very simple access analysis is installed. If you are aiming to attract customers and earn revenue from your website , it is essential to track and improve your results through detailed access analysis.

Therefore, it can be said that it is appropriate to use SharePoint Online only for the purpose of ” internal portal creation “.

CMS is recommended if you want to create an external site

It is recommended to use CMS (Contents Management System) when creating an external site for marketing purposes such as attracting customers and acquiring conversions .

There are many advantages in continuing marketing measures for a long time , such as the degree of freedom in design, the completeness and scalability of access analysis, and the effectiveness verification of the website .

As an example of CMS products, we will introduce ” ferret One ” provided by Basic Co., Ltd., which operates this media “ferret” . While it is
an easy-to-use CMS that allows you to create and update sites without programming, it is also equipped with a wealth of functions necessary for marketing , such as email distribution , prospective customer management , and access analysis . It is especially recommended for B2B business services.

Overwhelmingly easy-to-use CMS with “edit as you see”|ferret One

In addition to a CMS that allows you to easily create and update service sites and landing pages by yourself, we have all the functions necessary for website operation such as access analysis and email distribution.