What is the difference between Vimeo and YouTube? Usage by purpose & comparison of safety and number of users

In recent years, more and more companies are using video for marketing promotion like Vimeo and YouTube. It is said that a 1-minute video contains the amount of information equivalent to 1.8 million characters when converted into text , making it possible to effectively appeal the appeal of products and services to prospective customers.

When it comes to video platforms, YouTube is famous, but depending on the purpose of use, “Vimeo” may be more suitable.

In this article, we will explain in detail the differences between Vimeo and YouTube, their advantages and disadvantages, and the situations in which each platform is effective and how to use it .


Table of Contents

About YouTube and Vimeo

About YouTube and VimeoWhat are the characteristics of YouTube and Vimeo? I will give an overview of each.

YouTube overview

YouTube is the world’s largest video platform with over 2.3 billion monthly users worldwide . The advantage is that YouTube videos are easily displayed at the top of Google searches, and that you can distribute video advertisements and earn advertising revenue.

Disadvantages include increased competition due to the large number of users, and limited security settings due to weak privacy settings.

Overview of Vimeo

Vimeo is a video platform that began operating in the United States in 2004. It has become popular in recent years due to the fact that there are no advertisements when playing videos and that you can fine-tune security settings .

As a disadvantage, the market as a video sharing site is small, and the rules for publishing videos are strict. However, it is characterized by the fact that there are many videos of originality and high quality, and it is a video platform used by professional creators.

Compare the differences between YouTube and Vimeo item by item

Compare the differences between YouTube and Vimeo item by itemBoth YouTube and Vimeo are similar in terms of video platforms, but they have different characteristics. Specifically, there are the following differences.

number of users 2.3 billion people/month 230 million people/month
Video posting side fee free Paid
Ad display May be a free member none
Earning method advertising revenue Video sales/rentals, etc.
safety low expensive
Video type and quality

I will explain each item.

number of users

Vimeo has over 230 million monthly users and is growing rapidly as a video platform. On the other hand , YouTube has 2.3 billion monthly users , which is about 10 times the difference.

If your goal is to increase the number of people watching your video, YouTube is the way to go. You can expect the effect of spreading videos within the platform through searches on YouTube and related videos on other channels. Vimeo, on the other hand, has a smaller user base, so you wouldn’t expect videos to spread across the platform compared to YouTube.

Video posting side fee

Uploading videos to YouTube is free. YouTube’s business model is based on advertising revenue and paid member fees on the viewing side, so there is no financial burden on the video posting side.

On the other hand, Vimeo operates on a business model that earns income from video posters, so there is a fee for posting videos. There is also a free plan, but the upload capacity is limited to 500MB per week and the total capacity account is limited to his 5GB, so in effect you will need to become a paid member.

If you are considering full-scale video management with Vimeo, you need to subscribe to a paid plan that has no upload limit, and you have to bear the cost of at least 5000 yen per month.

Presence or absence of advertisement display

If you are a free member of YouTube, ads will be inserted when you play videos, but on Vimeo, even if you are a free member, ads will not be inserted when you play videos. So viewers can enjoy the video without being interrupted by ads.

If you care about user experience, Vimeo is the way to go, but YouTube is more appealing because it allows you to reach a wider audience. Consider your stance and decide which platform you should choose.

How contributors earn money

YouTube and Vimeo both monetize authors, but in different ways.

Video ads are the main way to make money on YouTube. The more views your video receives, the more advertising revenue you will receive.

On the other hand, Vimeo has no ads, so there is no ad revenue. To make money on Vimeo, you need to make money by selling videos directly, renting them, or making monthly subscriptions.


Vimeo allows you to set more detailed video disclosure ranges than YouTube.

YouTube allows you to make videos private, so that only people who know the URL of the video can view it. However, in other words, anyone who knows the URL of the video can watch it, so if the URL spreads on SNS, an unspecified number of people will watch it. There is also the risk of videos being reprinted without permission, and users may be disappointed if videos that are supposed to be available only to paying members can be viewed by anyone.

Vimeo, on the other hand, does a better job of managing privacy. You can password protect the video itself or embed the video so that it can only be played on specific domains. If your business plan emphasizes security and exclusivity, choose Vimeo.

Type and quality of videos that can be posted

Anyone can use YouTube for free, so you can easily upload videos regardless of whether you are a corporation or an individual. Therefore, there are many videos whose copyrights are not protected and videos that are intended to slander or slander.

On the other hand, Vimeo has strict rules regarding video publishing, and can only publish original videos created by themselves. If you try to post a video in earnest, it may cost money, and the entry barrier will be high. As a result, we have created an environment where creative and high-quality videos can naturally gather.

Cases where Vimeo is better than YouTube

Cases where Vimeo is better than YouTubeYou should choose Vimeo over YouTube as your video platform if:

  • If you want to treat the video itself as paid content
  • If you want to use the video on a membership site

I will explain each one.

If you want to treat the video itself as paid content

YouTube’s terms prohibit selling videos as paid content.

There are restrictions on the use of this service, and the following acts are prohibited.

Access, copy, download, distribute, transmit, broadcast, display, sell, license, adapt, modify, or otherwise use any portion of the Service or Content; unless (a) expressly authorized by the Service or (b) prior written permission from YouTube and, where applicable, the respective rights holder.

Vimeo, on the other hand, allows you to sell and rent video content. If your goal is to make money directly by publishing the video content you create, Vimeo is the way to go.

If you want to use the video on a membership site

Vimeo is better than YouTube for publishing videos on membership sites. Vimeo allows detailed privacy settings to protect your content, such as restricting access by password and playing videos only on specified domains.

Vimeo is also great at customizing playback players. You can change the player color, turn off the button display, and if you’re on a paid plan, you can even display your own logo instead of the Vimeo logo, so you can design your player to fit your membership site.

Cases where YouTube is better than Vimeo

Cases where YouTube is better than VimeoYou should choose YouTube over Vimeo as your video platform if:

  • If you want your video to spread widely
  • If you want to attract customers from search

I will explain each one.

If you want your video to spread widely

Compared to YouTube, Vimeo has a smaller user scale, so it is not suitable for posting videos for the purpose of diffusion. It is better to use YouTube, which has a large number of users, to spread the video widely .

If you want to attract customers from search

YouTube is owned by Google, the world’s largest search engine. Videos on Vimeo can also show up in Google searches, but YouTube tends to rank higher because it’s more relevant to Google .

Also, don’t forget that YouTube itself is the second largest search engine in the world . Many people use YouTube not only for relaxation and entertainment, but also as a tool for gathering information. If you do SEO so that it is easy to search on YouTube, you can expect to attract customers not only from Google but also from YouTube searches, expanding the range of potential customers you can approach.

How to use Vimeo and YouTube

How to use Vimeo and YouTubeYouTube and Vimeo each have their own areas of strength. Thinking about how you want to deliver your videos to your customers and users will naturally help you figure out which video platform is best for your company.

Here, we will dig a little deeper and explain how to use Vimeo and YouTube specifically.

How to use Vimeo

Here are some ways to use Vimeo:

  • branding
  • Publishing video content for internal use only

I will explain each.


Branding is what you do to strengthen the connection between your brand and your consumers. On top of that, video is an effective way to convey an image such as a brand’s philosophy and worldview, but it is essential that the video be of good quality.

YouTube may reduce the quality of uploaded videos due to re-encoding by Google’s algorithm. Vimeo, on the other hand, supports uploading high quality videos up to 8K. Provide your customers with the brand experience you envision, and allow users to watch with a sense of immersion .

Publishing video content for internal use only

You can also take advantage of vimeo’s content protection features to publish confidential video content on your site. When embedding a video, if you restrict the viewing of the video so that it can only be viewed on the domain of your own site, you can safely publish content that you do not want to leak outside. Protecting content with a password can increase the security effect even further.

How to use YouTube

You can use YouTube in the following ways.

  • Continuous approach to many users
  • influencer marketing

I will explain each.

Opening of own channel

If you open your own channel on YouTube and continue to post videos, you can continue to approach a wide range of users .

On YouTube, you can write an explanation in the summary column of the video, and if you guide them to your company’s product or company website, you can create an opportunity for prospective customers who do not yet know about your company to recognize your product or service. can. Also, since video posting is free on YouTube, it is also attractive to be able to transmit information while keeping costs down compared to TV commercials.

However, in order to utilize a company’s YouTube channel for marketing, it is necessary to differentiate itself from competitors, so YouTube marketing knowledge is necessary.

Also, since YouTube videos are easy to spread, distributing videos that customers find offensive may cause a fire. Once you are in flames, your company’s image may deteriorate at once, so take measures such as strengthening the check system.

influencer marketing

One way to use YouTube is to get popular YouTubers, known as influencers, to introduce your company’s products and services.

Influencers have a lot of followers, so they have a lot of influence and can reach a lot of viewers .

In influencer marketing, the key to success is to tie up with influencers who are interested in your company’s products and services and, if possible, actually use them. One of the reasons is the increase of “Stema”.

Stemmer is an abbreviation of “stealth marketing”, and is a method of introducing a product as if the influencer had purchased the product himself, even though the company requested the influencer to advertise. It is said that the digital native generation, mainly young people, cultivates their senses by consuming a lot of content, and can instantly see through the stem.

Stealth marketing is not recommended as it can lead to loss of social credibility . YouTube allows you to display promotions when the video is played, so don’t forget to set it.

Understand the characteristics of Vimeo and YouTube to choose the best platform

He explained the differences between Vimeo and YouTube, their advantages and disadvantages, and the situations in which each platform is effective and how to use them.

Vimeo is ad-free and has excellent content protection features, so it is suitable for use in closed places where paying members gather. On the other hand, YouTube has many opportunities to approach many users, and it can be expected to continuously transmit information to customers and reach new prospective customers.

After understanding the characteristics of each platform, we select the most suitable platform according to the purpose such as “How do you want to approach customers using videos” and “How do you want customers to use videos?

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